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SOLD ONLY ONCE

Root & Vessel

An artisan coffee brand for specialty roasters, third wave coffee shops, and craft café spaces. The earthy, refined aesthetic immediately signals craft coffee—not chain shop—with menu frameworks and story-driven content that communicates sourcing philosophy and roasting process.

Premium Kit$2,100

This is not a template. Once you reserve and purchase the Root & Vessel Conceptual Brand Kit, it is permanently retired from our store. You gain full, exclusive ownership of this unique identity and codebase, guaranteeing your market presence is singular and protected. Invest in a foundation built for one.

Root & Vessel website

Complete Brand System

Everything you need to launch a professional brand, from logo to website to marketing assets

Root & Vessel website
Responsive WebsiteMobile-optimized, ready to deploy

Brand Identity

Root & Vessel
Root & Vessel logo

Color Palette

#1a1a1a
#f5f5f2
#2a3634
#b78846

Typography

Craft Coffee Culture
H1 • 48px • Bold
Farm to Cup Excellence
H2 • 24px • Semi-bold

Third wave coffee roasting for specialty cafes and artisan coffee shops. Our carefully sourced beans and precise roasting craft create exceptional flavors that build loyal communities around quality coffee.

Body • 16px • Regular
400600700
Headlines · Subheads · CTAs · Body

Brand Aesthetic

Brand aesthetic
#1a1a1a
Brand aesthetic
#f5f5f2
Root & Vessel logo
Brand aesthetic
#2a3634
Brand aesthetic
#b78846
Brand aesthetic

Use Your Brand Everywhere

Your logo files and brand assets work on any platform or material. Here are just some of the ways you can apply your brand:

Online

Your WebsiteFully coded and ready to deploy
Social MediaUse for profile images, headers, posts
Email SignaturesAdd to your professional emails
Online AdsUse in Google, Facebook, Instagram ads

Print

Business CardsUpload your logo to any print service
SignageApply to storefront signs, banners, posters
Marketing MaterialsAdd to flyers, brochures, handouts
MerchandisePrint on t-shirts, mugs, stickers, swag

Documents

PresentationsInsert into PowerPoint, Keynote, Google Slides
Proposals & ContractsBrand your professional documents
Invoices & ReceiptsAdd to your financial documents
LetterheadCreate branded official correspondence

Complete File Package

Everything organized and ready to use — no technical expertise required.

Logo Files

SVG
Vector Logo Files

Infinitely scalable for any size — billboards to business cards. Full-color, black, white, and icon variations.

PNG
Raster Graphics

Web-optimized with transparent backgrounds in multiple sizes. Perfect for social media, email, and web use.

JPG
Print-Ready Images

High-resolution logos on colored backgrounds for print materials and presentations.

Website Files

HTML
Clean Markup

Semantic, accessible HTML5 code. Well-structured and commented for easy customization.

CSS
Modern Styling

Organized stylesheets with your colors, fonts, and responsive design built-in. Easy to modify.

JS
Interactive Features

Smooth animations, mobile menu, and interactive components. Vanilla JavaScript, no dependencies.

Documentation & Setup

README
Setup Instructions

Step-by-step markdown guide for deploying your website and using all your brand files.

TXT
Color & Font Reference

Plain text file with all color codes (HEX, RGB) and font names for easy copy-paste.

JSON
Style Tokens

Machine-readable color and typography variables ready for any design tool or framework.

What's Included

Everything you need to launch and grow your brand, delivered in organized, ready-to-use files

Brand Assets

Logo SuiteFull-color, black, white, and icon versions in SVG and PNG formats
Brand ColorsCurated palette with HEX, RGB, and CMYK codes for all media
Typography SystemProfessional font pairings with usage guidelines and web links

Website

Responsive WebsiteMobile-optimized, clean HTML/CSS code ready to deploy
Brand IntegrationYour colors, fonts, and logo perfectly integrated throughout
Contact & Booking FormPre-built contact and booking form ready to connect to your email or tools

Documentation

Basic Brand GuideEssential usage guidelines for colors, fonts, and logo placement
Setup InstructionsStep-by-step guide for deploying your website and using all files
Quick-start ChecklistA concise checklist to get your brand live fast (domain, analytics, socials)

How It Works

From reservation to launch in days, not months

1

Reserve Your Kit

Click "Reserve" to start the reservation — complete the short form and we'll finalize the hold. The kit is reserved for you once the form is submitted.

After form submission
2

Quick Consultation

Fill out a brief form with your business details and any customization requests

5 minutes
3

Customization

We personalize the brand with your business name, refine colors if needed, and prepare all files

3–5 business days
4

Delivery & Launch

Receive organized files, deploy your website, and start using your exclusive brand

24 hours

Why Choose a Brand Kit?

Professional quality, exclusive ownership, fraction of the cost

DIY Tools
Custom Studio
The First Fold Kit
Cost
$50-200/mo
$15,000-50,000
$2,900-4,500
Timeline
Weeks-Months
3-6 months
3–7 business days
Exclusivity
❌ Template
✓ One-of-a-kind
✓ Sold once
Design Quality
Basic
Premium
Premium
Own the Files
❌ Platform lock
✓ Full rights
✓ Full rights
Support
Limited
Extensive
Included

Pricing & Timeline

Base Kit (Brand + Website)
$2,100
E-commerce Integration (Online bean sales)
+$1,500
Multi-location Setup
+$800

A Note on Software Costs: Our integration fees are for our one-time setup and design service. Some third-party tools, like e-commerce platforms, may have their own separate monthly or annual subscription costs.

Timeline: Base kit delivery in 3–7 business days after customization approval. E-commerce integration adds 1-2 weeks. Multi-location setup adds 3-5 business days.