Article I — Introduction
1.1. Welcome to The First Fold ("we," "us," "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our Brand Identity Kits or inquire about our services.
1.2. This policy has been prepared in accordance with the laws of the Commonwealth of Virginia, including the Virginia Consumer Data Protection Act (VCDPA), and other applicable privacy regulations.
Article II — Information We Collect
2.1. We may collect information about you in a variety of ways. The information we may collect on the site includes:
2.2. Personal Data You Provide to Us: Contact Information (your first and last name, and email address when you contact us through our contact form or via direct email) and Transaction Information (your name, email address, billing address, and transaction details when you purchase a Brand Identity Kit). We do not collect or store your payment card details; that information is provided directly to our third-party payment processors (e.g., Stripe, PayPal, Square), whose use of your personal information is governed by their own privacy policies.
2.3. Data Collected Automatically: Log and Usage Data (information your browser sends when you visit our site, such as IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits) and Cookies and Tracking Technologies (we use cookies and similar technologies to track activity on our site; you can control cookies via your browser settings).
Article III — How We Use Your Information
3.1. To Provide and Manage Our Services: To process your transactions, deliver the digital Brand Identity Kit you purchased, and manage your account.
3.2. To Communicate With You: To respond to your inquiries, send you transaction confirmations, and provide customer support.
3.3. To Improve Our Website: To understand how users interact with our site, to monitor and analyze usage and trends, and to improve the user experience.
3.4. For Security and Fraud Prevention: To monitor for and prevent fraudulent transactions and other illegal activities.
3.5. For Legal Compliance: To comply with our legal obligations, resolve disputes, and enforce our agreements, including our Terms of Sale.
Article V — Data Security
5.1. We use administrative, technical, and physical security measures to help protect your personal information. While we take reasonable steps to secure your data, no security measures are perfect or impenetrable and we cannot guarantee absolute security.
Article VI — Data Retention
6.1. We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy and to comply with our legal obligations.
Article VII — Your Data Rights (Virginia Residents)
7.1. As a resident of Virginia, you have specific rights regarding your personal data under the VCDPA:
7.2. Right to Access: You have the right to confirm whether we are processing your personal data and to access that data.
7.3. Right to Correction: You have the right to correct inaccuracies in your personal data.
7.4. Right to Deletion: You have the right to request the deletion of personal data you have provided to us.
7.5. Right to Data Portability: You have the right to obtain a copy of your personal data in a portable and readily usable format.
7.6. Right to Opt-Out: You have the right to opt-out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling.
7.7. To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within 45 days.
Article VIII — Third-Party Websites
8.1. Our website may contain links to third-party websites that are not affiliated with us. We are not responsible for the privacy practices or the content of these third-party sites.
Article IX — Children's Privacy
9.1. Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.
Article X — Changes to This Privacy Policy
10.1. We may update this Privacy Policy from time to time. The updated version will be indicated by a "Last Updated" date at the top of this policy.
Article XI — Contact Us
11.1. If you have questions or comments about this Privacy Policy, or if you wish to exercise your data rights, please contact us using the contact information on our website.